OLIVIER ROUSTEING’ S
“was out in force last night to help the designer celebrate his much-anticipated Balmain X H&M collaboration. Taking place on New York’s Wall Street, in a former bank, Rousteing took inspiration from his host city and transformed the venue into a subway station – final stop, #Balmaination. Kicking off the night was a fashion show where Jourdan Dunn, Kendall Jenner and Gigi Hadid – the faces of the collaboration’s campaign – led a band of models including Karlie Kloss, Joan Smalls and Bella Hadid. Ensuring the night was every inch the pop-culture phenomenon, the Backstreet Boys concluded the show with a surprise performance of their greatest hits – while the model army watched, and danced on, from the sidelines. Post peformance, guests rushed to the on-site pop-up store and emerged with full bags, before picking up a take-out Balmain burger box.