N e t – a – P o r t e r
Chanel’s new Coco Crush fine-jewellery collection, online launch
It is the first time that Chanel has been available to purchase from the website and the first time that anything other than its make-up has been sold online. Just last month, Chanel outlined its plans to harmonise its global pricing structure, paving the way for a more streamlined transition into eventual online retailing. It’s latest partnership with Net-A-Porter provides the brand with the perfect opportunity to test the e-tail waters.
“We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative,” Alison Loehnis, president of the online retailer, said this morning. “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first-ever fine-jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with our customer.” VOGUE.co.uk
And there is a look over C H A N E L SS15
BY | M A R I E J O L I E